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The designer Hima Kawagoe's brand called "Seitekisatui" (Sex and Death) is showcased at the department store PARCO at Shibuya during the Shibukaru Festival that is featuring female creators. Hima Kawagoe shows us her bestseller "Memeo", an accessory in the shape of an eye with false lashes that has been reblogged over 9000 times on tumblr. Hima Kawagoe also shows us a shop called GYFT that is showcasing some of her creations during the Shibukaru Festival. Then, Hima Kawagoe invites us to her home that she also uses as her atelier. Originally, Hima Kawagoe is an illustrator, but "Memeo" became so famous on tumblr that she decided to make it an accessory. Hima Kawagoe also has her own indie label.
