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Yuri Kogen Railway, a third-sector railway in Akita Prefecture, averaged just 508 passengers per day in 2022 (a result of the declining population along the line). To increase passenger numbers and therefore boost revenue, the railway's president decided to drastically reduce the price of student passes by half. Take a look at the various initiatives currently being employed by Yuri Kogen Railway. And in "Tourist Trains in Style" see JR East's "KAIRI," which runs between Niigata and Yamagata prefectures.
