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With mottainai, the Japanese word for "waste", gaining currency around the world, one Japanese entrepreneur is using the term as the inspiration for an innovative web-based business. Akiko Nishiura runs a website which finds uses for dormant urban spaces, such as residential driveways, the entrance spaces of buildings, and shops outside of business hours. By utilizing these wasted spaces, Nishiura seeks to boost the Japanese economy with a firm that deals in untapped potential.
