Swedish songwriter and producer, part of the production team "The Family" together with Joy Deb and Linnea Deb. Hård af Segerstad has co-written several Melodifestivalen entries, the best known being "Heroes", performed by Måns Zelmerlöw, which won Melodifestivalen 2015 and the Eurovision Song Contest 2015.
In 2005 he competed in Swedish Idol, but was eliminated in the qualifying heats. In 2011, as part of the pop group Le Kid, Hård af Segerstad entered Melodifestivalen, but was eliminated in the first semi-final.
Along with fellow songwriter Niclas Lundin, Hård af Segerstad is part of the duo Goldfinger & Script. In 2012 they released the song "Dancing In My Head", featuring vocals from Lily Minou.
