Dieux du Stade – Making of Calendar 2010

Name: Dieux du Stade – Making of Calendar 2010
Director: Max Guazzini
Released: 2018-07-13
Duration: 120 min
Cast: James Haskell, Dimitri Szarzewski, Lionel Beauxis, Julien Arias, Mathieu Bastareaud

July 13, 2018

2h 0m

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.